The following features individually and collectively make us unique as a health supplement company:
Summary:
UNIQUE PHILOSOPHY – there is a nutrition gap in the population which can only be filled by …
UNIQUE PRODUCTS – nutrients in the same form as food, with formulations containing levels of nutrients designed to bridge the nutrition gap
UNIQUE COMPANY STRUCTURE AND MOTIVATION – Our charitable status and driving motivation to improve the health of the nation.
Philosophy
An integral part of our philosophy is that there is a nutrition gap in the population, caused by a number of different factors, but which means that most people are not getting the level of essential nutrients needed for health and protection on a daily basis. This deficit impacts adversely on both immediate and long term health.
Evidence of the nutrition gap is widespread in scientific, government and medical societies, but as yet there is no collective ownership of the problem or how it can be addressed on a population basis. The Government white paper of 2004 identified the problem and offered nutritional strategies to address the health crisis in this country which they accepted was caused by a chronic lack of essential nutrients in most of the population. But sadly the recommendations in this report were never put into force.
More recently another Government advisory committee (SACN) (The scientific advisory Committee on Nutrition) further identified nutritional deficiencies in every group of the population, with the elderly , pregnant women and youngsters the worst affected. These are but 2 of many similar studies all of which highlight different aspects of the same problem. There is no doubt that we are storing up huge problems for the future which will impact adversely on the health of most people, particularly children as they get older, with an unaffordable cost to our economy and a human toll that hardly bears thinking about except for the fact that it is wholly preventable.
FOR FURTHER INFORMATION ON OUR SUGGESTIONS FOR ADDRESSING THE NUTRITION GAP PLEASE CLICK HERE
PRODUCTS
We sell nutrients in the same form as those in food – wholefood and food state which are the most bioeffective available. These nutrients contain vitamins and minerals complete with the associated food factors and other food nutrients with which they occur in wholefood. The total food complex ensures these products are recognisable as food by the human body and optimally utilised. Often it is the associated food components in the complex which are responsible for retention and utilisation of the primary nutrient, and ensure a beneficial metabolic fate. Most supplements on the market contain isolated nutrients, which as the name suggests are without the other food factors that ensure recognition as beneficial by the body. These most often are seen as “foreign” substances by the body and usually rapidly excreted. This is witnessed particularly in the metabolic difference between food state vitamin C and “isolated” ascorbic acid. The former is absorbed, retained and used optimally whilst the latter is excreted within 2 hours of ingestion.
Our formulations contain levels of nutrients that are designed to make up for the known shortfalls in our diets. They are designed to elevate the level of intake in most people to optimum in terms of essential protective and health promoting nutrients. At these levels and by virtue of their metabolic fate,they are wholly safe for all with no risks or contraindications
We believe the only products that should be given as food supplements are Food state and wholefood products. These are wholly beneficial and safe because they fit into normal food metabolic pathways ( constructively useful to the everyday working, healthy function, repair and regeneration of tissue and organs) as oppose to non food products ( isolates, the most common form of supplement on the shop shelves ) which usually create a catabolic effect ( incite breakdown and rapid excretion) and can even be toxic.
It is important to make mention that all substances will get into the body (eventually) through a concentration gradient but this does not mean that they will be beneficially utilised. This is of course why one often sees very high doses of isolated nutrients being given, simply because a huge dose is necessary to get in into the body as the body does not have mechanisms in place to easily uptake these substances. But equally this is also the reason why if you use a substance that fits into normal metabolic pathways small amounts will be used efficiently.
All the recent news reports and press releases that have warned about the adverse effects of taking supplements are based on the evidence of ingestion of isolated and not food state supplements, where high doses are used and the effects can be highly detrimental to health. These reports usually conclude that the same nutrients when ingested as an integral part food have a different and wholly beneficial action. So on this we rest our case that the only supplements appropriate and safe for human ingestion are those in which the nutrients are presented in the same form as those in food, bioactive nutrient complexes containing all the associated food factors in which they occur in nature.
If a substance is appropriate to metabolic activity you do not need high levels and that is fundamental to our philosophy. Based on the above, logic dictates that the only nutrients that can effectively and safely fill this nutrition gap are those which the body will use as food – and this leaves only food state and wholefood products.
FOR FURTHER INFORMATION OF OUR FOOD STATE AND WHOLE FOOD PRODUCTS PLEASE CLICK HERE
UNIQUE COMPANY STRUCTURE AND MOVITATION
We are wholly-owned by a charitable foundation and all our profits go to nutrition-based charities. This allows us to do what we feel is right rather than being driven by commercial gain.
We rarely advertise. Our growth is through word of mouth and recommendations from satisfied customers. Our focus is to improve the health of the nation.
To fully appreciate our value an understanding of our underlying inspiration and motivation is essential.
Please consider a few thoughts:
Most products today follow popular demand. There is nothing wrong with this as long as consumers are fully informed. However, most place their trust in commerce which itself is motivated by consumer demands and profit and hence not always representative of best practice. This model also precludes development .
Our founding principle is to base products on current health and prevention research and not necessarily to follow popular trends. For 33 years we have stayed true to our founding principle, against popular thinking -that nutrients should be delivered to the body in the same form as food. Emerging scientific evidence is now supporting our long held belief, and although we still stand very much alone in the supplement market with this view, we do now have a wealth of independent scientific research and evidence behind us.
We respect the power of nature and the intrinsic healing powers of the human body and seek to offer products and information to work with, and optimise this potential. Our best value is in the information we offer as a collection of research and rationale principles from which people can make informed choices for their own health. The products we develop are by-products of knowledge, scientific insight and clinical feedback over 35 years.
They are grounded in science, proven by results and part of an ever evolving learning programme. You have our assurance of continuing advancement as knowledge grows as well as faithfulness to our core belief that ultimately health and healing can only come from nature which is omnipotent.
Our greatest desire is to give everyone the opportunity of optimum health through sound accurate unbiased information and products that really work at affordable prices.
