You are here:

Amanda Williams - Managing and Technical Director

PG Dip Nutritional Therapy. MBANT. rCNHC.

Dip AIT Dip NLP. RANA

Amanda Williams, Managing and Technical Director of Cytoplan, has 40 years of experience within the field of Nutrition, having worked in health/nutrition-related fields for most of her working life.

Born into a medical family, Amanda’s desire to understand nutrition began as a child, when her parents, both Doctors, died at an early age of cancers. “I will never forget the overwhelming fear that prevailed for both of them, who as Doctors could do nothing to change their own health destiny,” says Amanda.

Amanda’s parents turned to nutrition before they died, and although too late to save them, she was empowered by their new way of thinking, which was that there may have been something that could have changed the course of their diseases, if only they’d known earlier on. From that moment, Amanda was driven by her desire to understand the cause and effect relationship in disease, influenced by the view that this was the only way one could prevent the fear that arises from the belief that disease is omnipotent and beneficially change outcomes.

As a child, Amanda’s great love of animals combined with her interest in health naturally led to a career in veterinary nursing and later animal nutrition. Since then, her motivations to understand the mechanics and drivers of chronic diseases led her to study homeopathy, naturopathy and human nutrition. “During my homoeopathic training I observed and heard many others say that very often the ‘correctly prescribed’ homoeopathic remedy, although expected to be curative, was palliative in effect. This sent me thinking along the lines of ‘obstacles to cure’".

It was during this time that Amanda became aware of the importance of nutrition in health and was alerted to the widespread nutrient depletion in the soils of the world along with its disease implications for the population as a whole. Having made this discovery, Amanda’s desire to know more about nutritional therapy grew and she began working for Cytoplan and has now been with the company for 18 years. Her extensive work and research into human nutrition has led her to a strong belief that a lack of essential nutrients is one of the most common prevailing and maintaining causes of acute-recurrent and chronic (degenerative) disease, and one of the most preventable. Her more recent studies in the field of Nutrigenomics have further cemented this belief that “nutrition is the rock on which health stands or falls.”

“Our individuality in health and disease is determined by two fundamental and intertwined influences: Our environment (which includes diet and lifestyle,) and our genes, and the interaction of one upon the other. The greatest hurdle that we face today is that there is a huge mismatch between the diet and lifestyle our genes need for health and the world in which we live.”

For years, Amanda and her team have effectively stayed true to a logical principle, but one which has often gone against the tide of popular thinking – that nutrients are best delivered to the body in the same form as they occur in food. The only proviso here is where genetic polymorphisms impair ability to convert food nutrients to active forms or to methylate nutrients, and then reduced or methylated forms are better. Emerging scientific evidence is now supporting their long-held beliefs, which is an extremely rewarding advancement for Cytoplan.

Amanda is extremely excited about one of her newest projects in the field of cognitive decline:

Late in 2014, Professor Dale Bredesen published a widely acclaimed research paper, “Reversal of Cognitive Decline, A Novel Therapeutic Approach” which mirrors the message of Cytoplan that the treatment protocols to help chronic disease are most likely to come from diet, supplements and lifestyle. “How wonderful it was to read that indeed this protocol could reverse a disease presently (as I write) believed to be non-reversible.”

Since that time, Amanda and her team have been working with Professor Bredesen and his US team to bring his work to the UK in not-for-profit clinics to help treat people with Alzheimer’s disease in conjunction with a team of Doctors. Led by Amanda, Cytoplan hopes to work with its practitioner network to run talks throughout the country for the general public educating on how nutritional programmes can be used to help people become self-empowered for preventing this and many other chronic diseases. If this is of interest to you and you are a practitioner with experience of cognitive decline and especially if you have mentoring experience – please contact us.

Cytoplan’s charitable owners are also funding further research in this area using the same protocols but in UK subjects, and it is hoped this will be run through a local University. Cytoplan has gone from strength to strength over the years, and this is wholly attributable to our wonderful and loyal customers.

"I am very keen that each of you should feel how much we value you, and experience the very best in service and support when you use us. Please contact me directly if you are unhappy about anything or feel we could improve in any way. I promise to listen."