About us

About us

In a world of increasing chronic disease, we empower people to live better and longer.

Cytoplan was born of a different approach 

Since 1980, we've been pioneers in natural approach to nutrition. We were the first to bring Food State(TM) supplements to the UK market as Nature's Own, evolving to Wholefood formulations in 2012. Founded by experienced nutrition practitioners, we’ve spent over three decades setting new standards with our Bio-Effective supplements. From the very beginning, our goal has been to create supplements that truly work - inspired by nature, proven by science, and driven by purpose.  

Ethically driven, charity-owned

Our customers power positive change. Every purchase channels money to support nutrition for health and wellbeing projects across the UK, funded by our charity owners, The Nutritional Wellbeing Foundation (NWF).  

Discover more about the NWF here: https://www.cytoplan.co.uk/our-charitable-giving  

We are the pioneers of Bio-Effective® supplements

Our Bio-Effective® formulas are optimally absorbed and recognised by your body, so they can be used exactly where they’re needed most.  Formulated by Nutritional Therapists, we use only what’s needed to create clean products, free from unnecessary additives. We combine nutrients and wholefoods with purpose, working in synergy with the body and harnessing the power of nutrition science and nature - resulting in exceptional products that make a real, lasting difference to health.  

Trusted by health experts 

Every product is born from nature and shaped by science. What began as a commitment to health nutrition has since grown into a nationwide movement, one that now includes over 6,000 trusted health practitioners who recommend and order our products. We know that our practitioner community are looking for one key thing – high-quality products that actually work, and that is what we have delivered for over 30 years. As we continue to evolve, we work with our community of practitioners and the wealth of knowledge this provides to ensure we formulate the best products in the market today. 

Made for you 

Most importantly, we are a health and wellness supplement company that cares about you, as well as providing supplements that do what they are meant to. We aim to truly help our community through professional advice and education on all things lifestyle, food and diet, health and supplements. Our on-site team of Nutritional Therapists are always available to answer your health questions and share expert insights on the latest wellness topics and trends. We are a space for connection, collaboration, and transparent support, wherever you are on your health journey.  

  

Everything we do starts with nature and is guided by science. Our mission is to close the nutrition gap for individuals and wider society by providing high-quality supplements and expert nutrition advice - empowering you to take control of your health with confidence. 

Our product promise

Premium ingredients that work

Clean products, with no unnecessary extras

Optimum potency for optimum health

Unique formulations backed by science

Our Mission

Where nature meets science

We have a nature-first mindset. Our motto, "where nature meets science," shows how we find inspiration in nature and use science to keep our work grounded, effective, and meaningful. This covers all aspects of our products, including our Bio-Effective® formulations, the nutrients we use, and the research backing them.    

Demystifying Science   

Science is at the heart of what we do, but making it accessible and relevant to everyday life is just as important. That’s why we pair our high-quality formulas with expert advice and free educational resources that are easy to digest, for both your body and mind. 

Bridging the Gap  

Modern lifestyles are often effected by the 'Nutrition Gap'. This gap can be caused by a mix of multiple things: 

  1. Nutrient content of food in modern diets 

  2. Reduced amount of daily activity 

  3. Disrupted gut microbiome effecting nutrient absorption 

  4. Societal shifts impacting how and what we eat 

Empowering Individuals  

True wellbeing begins with feeling confident in your own choices. Nutrition can feel confusing, with so many voices offering conflicting advice on what you ‘should’ be doing. It's often conflicting and overwhelming.  That’s why we provide practitioner-formulated, top-quality supplements, paired with expert educational resources. We want to empower you with clear information, to help you feel confident and take control of your own informed health decisions.  

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