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About
Science-led Bio-Effective® natural supplements
Our formulas are Bio-Effective®, meaning they are optimally absorbed and recognised by your body, to be used exactly where they’re needed most. Formulated by Nutritional Therapists, we use only what’s needed to create clean products, free from unnecessary additives.
We combine nutrients and wholefoods with purpose, working in synergy with the body and harnessing the power of nutrition science and nature - resulting in exceptional products that make a real, lasting difference to health.
Proud to be a B Corp
We are incredibly proud to be a certified B Corporation. As a B Corp, we’re now part of a global community of businesses that meet high standards of social and environmental impact.
In the health supplement industry, we’re counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy. We take great care in our actions, from the ground up, with values to empower people every day.
Beyond the Capsule
Our new podcast, here to demystify the science on all things health and wellness
In our first episode, we’re joined by the brilliant Charlotte Stirling‑Reed to talk all things children’s health. From her early career to co‑creating our Children’s Vitamin Drops, Charlotte shares practical tips for fussy eaters, her views on popular trends, and what she thinks is coming next.
Top Categories
Discover our award-winning supplements today.
Practitioner Recommended
All of our products have been tried and tested by over 6,000 practitioners for over 30 years. While formulated for clinical use, our products are designed to be effective, safe and accessible, for the benefit of everyone.


Our Product Promise
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We will provide premium quality ingredients that actually work
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We focus on optimum potency, for optimum health
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We create clean products, with no unnecessary extras
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Every formulation is unique and backed by science












