Discover our NEW range of probiotics
Discover our NEW range of probiotics
The most researched probiotics
Our new probiotics range has been carefully formulated with targeted options to suit a variety of needs. Each formula is developed using our Bio-Effective® approach: the right form, at the right dose, for full use in the body. Every product combines clinically researched strains and complementary ingredients in targeted, expert formulations designed to provide broad and effective microbiome support.
Whether you're looking for everyday digestive support or a more targeted approach, there's a probiotic to help your inner ecosystem thrive.
- Multi-strain formulas combining carefully selected probiotic strains, available in a range of strengths to suit different needs.
- No refrigeration required, with shelf-stable formulas, triple freeze-dried and packaged in protective glass containers to preserve stability and guarantee potency through the entire shelf life.
Discover our new range of probiotics
Daily Biotic: your go-to, everyday probiotic
Our Bio-Effective® Daily Biotic is your go-to for everyday gut health support, helping to restore and maintain a healthy microbiome that supports digestion, bowel function, immune health and mood.
Providing 20 billion live bacteria per daily serving, our unique Bio-Effective® formula combines a careful selection of the most researched probiotic strains with PHGG, a gentle low-FODMAP prebiotic fibre. PHGG helps nourish beneficial gut bacteria while supporting regularity, without the bloating or digestive discomfort that some fibres can cause, and also makes it an ideal choice for those with sensitive digestion. Daily Biotic provides wide ranging, daily gut support to get your microbiome into balance, and keep it there.
Advanced Biotic: Targeted support for times of imbalance
Bio-Effective® Advanced Biotic is our highest-strength multi-strain probiotic, providing 50 billion live bacteria per daily serving. Designed for times when gut health is compromised and extra support is needed, it delivers optimal, targeted microbiome support to help restore balance.
Expertly formulated with 10 of the best-researched probiotic strains, including Lactobacillus rhamnosus GG, this targeted formula combines carefully selected human strains with extensive research, excellent stability and a long history of safe use. A balanced gut microbiome plays an important role in digestive health and overall wellbeing, and Advanced Biotic can be particularly beneficial during or following periods of illness, antibiotic use, travel or other factors that may disrupt the microbiome.
Prebiotic-free and suitable for those who are particularly sensitive to fibre, Advanced Biotic provides high-strength, targeted support when you need more than everyday gut maintenance.
Daily Biotic Powder: Flexible daily support for the whole family
Daily Biotic Powder delivers all the benefits of our Bio-Effective® Daily Biotic in a convenient powder format. Enhanced with acacia gum, it also provides a gentle source of low-FODMAP prebiotic fibre to nourish beneficial gut bacteria and support microbial diversity, working alongside the live bacteria for comprehensive gut health support.
Suitable from 6 months of age, Daily Biotic Powder is ideal for the whole family. Its flexible, titratable format allows you to adjust the serving size to suit different ages and needs. Free from sweeteners, artificial flavours and bulking agents, it blends seamlessly into drinks and cold foods without affecting taste. Stir into yoghurt, add to smoothies, or mix with other supplement powders, such as collagen, for a simple and effective way to support everyday gut health.
More than just digestion
A healthy gut does far more than digest food.
- Digestion: Supports the breakdown of food and efficient nutrient release.
- Nutrient Absorption: A healthy gut lining helps absorb nutrients into the bloodstream.
- Immune Function: Much of the body's immune activity is closely linked to the gut microbiome.
- Mood & Wellbeing: The gut and brain are constantly communicating through what's known as the gut-brain axis.
- Everyday Vitality: A balanced gut supports the foundations of overall wellbeing.
Nurture your inner garden
Your gut is like its own thriving ecosystem. Thinking of it as an inner garden can help explain how your gut microbiome, probiotics and prebiotics work together to support your health.
The soil - Your gut microbiome
Healthy soil creates the ideal conditions for plants to grow and flourish. In the same way, your gut microbiome provides the environment where trillions of microorganisms live, helping to support digestion, nutrient absorption and overall wellbeing.
The root system – your gut lining and villi
Just as roots absorb water and nutrients from the soil, tiny finger-like structures called villi help absorb nutrients from your food. They also act as a barrier, deciding what enters the bloodstream and what should be kept out. Keeping your gut lining healthy is key to overall health.
Planting seeds – The food you eat
Every meal helps shape your gut microbiome. Just as seeds determine what grows in a garden, the foods you eat provide the building blocks for a diverse and balanced gut ecosystem.
Weeds – Unhelpful microbes
Not all microbes in the gut are beneficial. When less desirable bacteria (pathogens) are allowed to flourish, they can disrupt the balance of the microbiome. Like weeds taking over a garden, this imbalance may contribute to digestive discomfort or illness and leave you feeling less than your best.
The gardener – Probiotics
A gardener helps maintain balance and encourages healthy growth. Probiotics work in a similar way by introducing beneficial bacteria to the gut, helping to support microbial balance, digestive health and the gut barrier.
Fertiliser – Prebiotics
Prebiotics are a food source for beneficial bacteria. Just as fertiliser nourishes a garden, prebiotic help probiotics thrive, by providing non-digestible fibres that feed probiotics, supporting the growth and activity of beneficial microbes already living in your gut.
Foods to support your gut health
The food you eat plays a vital role in the balance of your gut microbiome. Ensuring you're eating a balanced diet is a great step towards supporting your gut health. Key areas to focus on include:
- High-fibre foods: Fruits, vegetables, legumes, nuts, seeds and wholegrains such as oats act as natural prebiotics, helping to nourish beneficial gut bacteria.
- Fermented foods: Kefir, live yoghurt, kimchi, sauerkraut, kombucha and miso contain beneficial microbes and fermentation by-products that can help support microbial diversity.
- Include prebiotic-rich foods: Onions, garlic, leeks, asparagus, Jerusalem artichokes, chicory root and slightly green bananas contain fibres that selectively feed beneficial bacteria.
- Choose polyphenol-rich foods: Berries, pomegranate, cocoa, extra virgin olive oil, herbs, spices and green tea provide plant compounds that can help promote beneficial bacteria and support gut health.
- Aim for variety: Eating a wide range of plant foods helps expose your microbiome to different types of fibre and polyphenols, encouraging a more diverse and resilient gut ecosystem.
